GLOW Season 1

Tapping into our favorite wrestling personas, we helped launch GLOW, an ensemble comedy about everyday women discovering their over-the-top (wrestling) alter-egos. Working directly with the cast over the course of a two-day shoot, we planned and filmed a range of content tailored for digital honing in on a bright 80s retro look. From this, we developed a wealth of striking creative that showcased the cast’s diversity and the banging rock-and-roll spirit, ranging from huge DOOH installations to motion posters to loud-and-proud social content.

This three-month social campaign kicked off with an epic teaser trailer and tapped into cherished 80s nostalgia every step of the way. From launching new social channels across Facebook, Twitter, and Instagram to custom microsites and an interactive 1-800 number, this campaign had everything.

Glow was a massive success becoming one of the most highly watched Netflix shows of the summer as well as winning two Clio awards.

Case Study

Social Assets

 

 

Glowbot is here and he’s ready for action. Head over to https://partywithglowbot.com/ to play with the robot butler you’ve always wanted. #GLOW

Posted by GLOW on Wednesday, July 5, 2017

 

 

Pumped for Season 2? Time to unveil your wrestling alter ego. Follow these instructions, and we might just help you out. #GLOW

Posted by GLOW on Friday, August 11, 2017

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