eBay: Sneaker Showdown

eBay: Sneaker Showdown

The Goal

To establish eBay as the premier reseller for sneakerheads.

The Challenge

To gain market share amongst sneakerheads against more recognizable entities like GOAT and StockX.

The Solution

Launch Sneaker Showdown, a social-first campaign designed as a single-elimination bracket competition that gave users an opportunity to vote in a series of head-to-head matchups for their favorite sneaker. With the promise of a large discount for the winning shoe, fans were glued to eBay’s social media channels each round to cast their votes.

The Results:

  • 6M Reach
  • 1M total votes
  • 100K engagements across Facebook, Twitter, and Instagram as well as a 17% SOV increase on Twitter.
  • Earned media from publications including HypebeastRespect magazine, and Footwear News